She thinks of the night before, she drinks too much in an effort to push away the feelings, she blasts dubstep wearing big headphones to silence these circular thoughts in her head. Left-over makeup glistens as she sips her coffee. Maybe she'll shave her head when she gets home. They stream out behind her as she boards the subway, rhinestone heels clicking, silk jacket over her hair, long and tangled. She wears giant ruffled skirts, pastel capes, and satin ribbons bound around her wrists. But who? She does not know. She has never even known to ask, She knows it at school, or at parties, a few martinis later staring into the crowd looking for something or someone else. It haunts her- first thing in the morning, waking, old mattress on the floor, soft light pouring through pink curtains in her warehouse loft. Ok, yes she knows she is different, she can feel it even today as she struts across 2nd ave, all eyes on her. This spiritual disruption bravely invites the new, and even though we are terrified for what may come, we know our lives will and must change! The collection is a salute to female freedom! It is a walking pastel pink flag crying out “Change is coming!”Īs a brand we are proud to walk this drumbeat and proud to belong to- even lead the way in this powerful change occurring in the fashion industry."The girl does not know. We cut our hair in times of change in a move to regain our power. I’m wearing a ball gown out tonight, so what?” We flew in Arianna Davis, a dancer and my muse, she invokes frisson and tears with her dynamic choreography, her dance transitions us on the runway from the tower to our freedom, cutting her hair live on the runway to tell this story of change. A dreamy, passionate story so feminine it transverses into punk- “Yep. After the loss of my first brand, to be able to build back something that was taken from me has been life affirming and explosively powerful! utilising the joyful, delicate, happy colours of my past and present, all pastels, florals, soft beiges, frothy pinks and of course black, the collection came to be told through giant ruffles, floating gowns, vintage bloomers, baggy T shirts, cotton renaissance dresses and mini fairytale puffs. We would come out as a brand at fashion week stomping our feet for this freedom, for change minus the "prince" rescue, (thank you very much!) I also wanted this show to represent the change I’ve personally experienced. Not only does she seem to represent our lives in 2020/21, as covid ravaged our world and violently stole our loved ones, our jobs and our economy, but Rapunzel also represents change in that in the end she is freed. So it only felt right that it was Rapunzel who came from the darkness in our “Out of the Tower” Spring collection, as she does in her traditional story, trapped in her tower and waiting for life to begin. Folklore is at the very core of its inception, a Selkie itself a creature of great myth. You may have noticed by now that fairytales are an important way in which Selkie tells stories. Literally! To see the work exploding into real time, stepping through a stunning park in the middle of New York city (please explore how you can help save Elizabeth St Gardens ) surrounded by beautiful, powerful wxmen feels like a fairytale. Selkie has in fact survived (dare we say thrived?) and as we approach the light at the end of a covid tunnel (Get Vaccinated!!) hosting a runway show felt like the perfect first step- a Doc Marten step- out of the internet and into real life. Selkie at fashion week could only be described in one word- surreal, for a multitude of reasons! Watching your brand grow from concept to reality is an indescribable experience, full of twists and unknown outcomes- good, bad, and sometimes devastating.
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